Top 5 Fashion Games on iOS in New Zealand: Q1 2024

During the first quarter of 2024, the top five fashion games on iOS in New Zealand showed varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at how each app fared during this period, based on data from Sensor Tower.

Makeup ASMR: Makeover Story saw a significant increase in weekly downloads, peaking at 4.5K in early February. The app's weekly revenue began to rise in late January, reaching approximately $138 by the last week of March. Weekly active users also experienced growth, climbing from 208 at the beginning of January to 7.6K by the end of March.

Project Makeover maintained a steady revenue stream throughout the quarter, peaking at around $9.5K in the final week of March. However, weekly downloads showed a declining trend, starting from 1.7K in early January and dropping to 474 by the end of March. Active users fluctuated but remained strong, starting at 8.6K and ending at 5.7K.

Makeup Stylist -DIY Salon game experienced modest weekly revenue, ranging between $9 and $29 throughout the quarter. Weekly downloads were relatively low, with a peak of 463 in early January and a low of 60 in late February. Active user numbers showed a gradual decline from 4.2K at the start of the quarter to 3.4K by the end of March.

Toca Boca Hair Salon 4 had consistent weekly revenue, peaking at $260 in mid-March. Weekly downloads remained stable, ranging between 161 and 319 throughout the quarter. Active users saw a slight decrease, starting at 628 and ending at 566 by the end of March.

Barber Chop had minimal revenue during the quarter, with a small peak of $9 in early February. Weekly downloads were modest, with a high of 439 in early January and a low of 62 in mid-February. Active users saw a gradual decline from 3.1K at the start of the quarter to 2.4K by the end of March.

For more detailed insights and data, visit Sensor Tower.